Media linguistics from a European perspective: Language diversity and medial globalization in Europe
Organiser Wyss, Eva-Lia
U of Koblenz · Germany
Language use is linked to technical media and these media, in turn, are converging. What does this signify for Europe and European identity, a space of multilingualism with public mass media with language policy mandates?
Contributors to Symposium
Burger, Marcel · Analyzing the linguistic dimension of globalization in media communication.—The case of polemics in European and US-American television talk-shows (U of Quebec · Canada)
Gnach, Aleksandra / Perrin, Daniel · Talk and action. Analyzing the interplay of language policy, norms, and practice of multilingual broadcasting companies.—The case of Swiss radio and television (Zurich U of Applied Sciences Winterthur · Switzerland)
Luginbühl, Martin · Is there a “European way” of doing TV news? TV news style across time and space. – The Cases of CBS Evening News and the Swiss ”Tagesschau” (U of Zurich · Switzerland)
Tophinke, Doris / Ziegler, Evelyn · Strategies for conjunction in English and German online-manuals for software applications (U of Wuppertal · Germany, U of Applied Sciences Görlitz-Zittau · Germany)
Wyss, Eva-Lia · Nationalism and economy. Tensions between globalisation and national/cultural adaptation in TV commercials (U of Koblenz · Germany)
Discussant: Rowe, Charley ·U of Hong Kong ·Hong